Elvis was one of the first to wear Renauld in the Spring of 1961 while filming ‘Follow that Dream’. 

Today they are back with a world’s first, an authentic piece of Elvis embedded in the lens.

The corroborated story goes that while filming ‘Follow that Dream’, in Ocala, Florida, in 1961, Elvis decided he wanted a pair of the new wraparound sunglasses and sent his security to town to buy some.

When they returned to say they were sold out, Elvis spied someone wearing the sunglasses in the crowd of 100’s asking for autographs.

After a brief negotiation between the owner and the security guard the sunglasses changed hands for $100 and Elvis wore them for at least the next 2 years.

Renauld has collaborated with the owners of the Elvis Presley estate, Authentic, in customizing the Elvis Edition of the Renauld Sixty-One™ and its unique leather case.

In fact, three new sunglass models have been designed, incorporating some new patented technology.

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Elvis by Renauld, Memphis GoldBUY THE ELVIS TUPELO

The Elvis ‘Tupelo’ is also based on the iconic and original Renauld Sixty-One™ in ‘cool’ chrome with Elvis signature engraved on the arms and grey lenses. The original colour combination of the pair worn on the set of ‘Follow that Dream’.


‘The Elvis ‘Tupelo special‘ is based on the iconic Tupelo and is unique in that it contains a ‘real piece of Elvis’ Keepsake, namely a piece of Elvis’s shirt, housed within the lens.

This patented and radical Renauld precision lens engineering seamlessly integrates a wafer-thin, transparent and vacuum-sealed compartment into the aerodynamic shape of the lens. That compartment forever encapsulates part of Elvis’s actual heritage. Each sunglass arrives with a Renauld and Graceland certificate of authenticity.

Elvis by Renauld Chrome Tupelo BUY THE ELVIS VEGAS

The Elvis ‘Vegas’ is also based on the iconic and original Renauld Sixty-One™, presented in 24ct gold plate, with Elvis signature engraved on the arms and grey lenses. Each model is numbered so no two sunglasses are the same. These highly coveted glasses will be handcrafted at our exclusive factory in Italy.

Elvis was always at the forefront of fashion and even today his choice of sunglasses display timeless elegance.

The original Renauld sunglasses were unisex and looked really fabulous on Jackie Onassis, Elizabeth Taylor and more recently Dolly Parton and Kendall Jenner.

The sunglasses are made with either 41 or 45mm depth lenses and with the 41mm lens slightly more suited to women.