THE SIXTY-ONE - ELVIS PRESLEY
Renauld launched its first collection in 1961, rapidly becoming a love mark of high profile figures in Hollywood and the music industry. Elvis was one of the first to wear Renauld in the Spring of 1961 while filming Follow That Dream in Ocala, Florida.
The story has been told that Elvis wanted to purchase a pair of the new, contemporary wraparounds and sent his security to buy them. They returned to say they were sold out. He later spotted someone wearing the exact model in a crowd of fans seeking his autograph. After a brief negotiation between the owner and his security guard, the sunglasses changed hands for $100.
Elvis wore them for at least the next two years, with the sunglasses becoming a signature part of his wardrobe. It wasn’t long before the Renauld Sixty-Ones became the iconic sunglasses of the decade. Recently several new images have surfaced of Elvis wearing Renauld sunglasses at various filming locations and events.
Elvis Presley was not the only early adopter of the original Renauld sunglasses. Other high profile figures who have worn the sunglasses include Jackie Onassis; Sean Connery (on the set ofGoldfinger); David Niven; Warren Beatty; Formula One legend Jim Clark; Johnny Depp (on the set of The Rum Diaries) and, more recently, Kendall Jenner and Dolly Parton.
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THE WORLD OF RENAULD
